Coming this October: The Fear Factor

Marsh-The FearI’m delighted to announce the forthcoming publication of my book on psychopathy, altruism, and everything in between. It takes a deep dive into my research on what causes extremes of human nature, from extreme aggression to extraordinary acts of altruism. The Fear Factor will be published this October by Hachette; you can pre-order your copy now on Amazon or Barnes and Noble.

Advance praise for The Fear Factor:

“A brilliant, beautiful, and important book about the things that make some of us angels, some of us devils, and all of us human. You won’t be able to put it down.” — DANIEL GILBERT, New York Times bestselling author of Stumbling on Happiness

“Let Abigail Marsh guide you on a riveting ride through your own brain. With lively writing and an impressive command of science, she shows how sensitivity to fear can be both a weapon of evil and a force for good.” — ADAM GRANT, New York Times bestselling author of Originals, Give and Take, and Option B (with Sheryl Sandberg)

The Fear Factor reads like a thriller. Abigail Marsh takes us through the groundbreaking research that has thrown light on two of the most fundamental traits of human beings: extreme selfishness and extreme altruism. Page after page, she shows convincingly that the capacity to perceive and identify fear and, consequently, to feel empathy as one would for a child in danger, is the key factor that makes us behave as a psychopath or as someone who joyfully gives a kidney to a stranger. One of the most mind-opening books I have read in years.” — MATTHIEU RICARD, Author of Happiness and Altruism: The Power of Compassion to Change Yourself and the World