Book

Marsh-The FearMy book The Fear Factor (aka Good for Nothing in the UK) was published in October (Basic/Hachette).

The book explores the extremes of human nature–from extraordinary altruism to psychopathy–and what processes in the brain drive extraordinarily good and extraordinarily bad behaviors alike.

Pre-order now on Amazon or Barnes and Noble.

Praise for The Fear Factor:

“A brilliant, beautiful, and important book about the things that make some of us angels, some of us devils, and all of us human. You won’t be able to put it down.”

DANIEL GILBERT, New York Times bestselling author of Stumbling on Happiness

“Let Abigail Marsh guide you on a riveting ride through your own brain. With lively writing and an impressive command of science, she shows how sensitivity to fear can be both a weapon of evil and a force for good.”

ADAM GRANT, New York Times bestselling author of Originals, Give and Take, and Option B (with Sheryl Sandberg)

“The Fear Factor reads like a thriller. Abigail Marsh takes us through the groundbreaking research that has thrown light on two of the most fundamental traits of human beings: extreme selfishness and extreme altruism. Page after page, she shows convincingly that the capacity to perceive and identify fear and, consequently, to feel empathy as one would for a child in danger, is the key factor that makes us behave as a psychopath or as someone who joyfully gives a kidney to a stranger. One of the most mind-opening books I have read in years.”

MATTHIEU RICARD, Author of Happiness and Altruism: The Power of Compassion to Change Yourself and the World

“Beautifully and engagingly written, yet not compromising on science. Abigail Marsh has written a page turner that takes you meticulously through the scientific evidence for why altruism exists, while fooling you into thinking that you are reading a detective novel. This is essential reading for anyone interested in why people vary in their capacity for empathy and love.”

ESSI VIDING, PHD, Professor of Developmental Psychopathology, University College London

“Marsh’s dynamic prose brings scientific studies and technical topics to life… Those who seek to comprehend the origin of fear, altruism, and elements of human nature will find this book a key factor in their increased understanding.”

— SCIENCE

“Fear Factor provides an illuminating dive into the science behind both altruism and psychopathy, promising an entertaining read for scientists and laypeople alike… A groundbreaking read, The Fear Factor is essential for anyone seeking to understand the heights and depths of human nature.”

— PASTE Magazine

“This compelling scientific detective story spirals outward into realms that affect everyone. Best of all, [Marsh’s] writing style is vivid and personable.”

—The Wall Street Journal

“Recommend this fascinating text to readers of pop psychology and true crime fans who wish to better understand the minds of potential criminals.”

BOOKLIST

“Abigail Marsh is a fantastic writer and a pioneering scientist in the field of neuroscience… Highly recommended to those who enjoy neuroscience, the human condition and exceptional cases of the brain going haywire.”

Always Trust in Books

“The Fear Factor is a fascinating tour of altruism research, all the better for being sprinkled with anecdotes about Marsh’s life, career and unforgettable research subjects. As well as the extremes of human nature, Marsh says plenty that is of relevance to those of us in the middle of the bell curve, including how we can strive to be more altruistic in our everyday lives.”

Scientific American

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